The metal color matches the rest of the bag’s hardware. These metal chips can be found on the inside of the bag. The Metal chips are a small rectangle (about 1.2 inches wide) in the form of a metal plaque with the classic CC logo and an 8-digit alphanumeric serial code on it. The change took effect on Chanel products from the new 21A product serial numbers onward. This means counterfeiters will be unable to remake these chips, as they do not have the required technology or tools in their possession. Therefore these chips are created to store a product’s history- from creation to distribution to transaction. Blockchain technology is a system that stores information that is virtually impossible to edit. The NFC microchips (Near-field Communication) chips are a key facilitator in blockchain technology and are being placed in goods that have a history of being counterfeit.
Chanel's removal of authenticity cards was done to adapt the latest 'microchip' design. Chanel is just one of many luxury brands trying to counteract the ongoing counterfeit market.
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